By Veira is a Swedish hair care series specially developed for the modern, conscious person who chooses products with high quality and without sulfates and parabens. In addition, the series is both PETA Vegan and vegan and animal friendly certified.

"Veira" is a variant of "Vera", which means "true", which is close to the thoughts behind this luxurious series, which was created based on inspiration from the Nordic nature and scents.