Veira = True

By Veira is a Swedish family company founded in the south of Sweden in 1999. The Veira product range is designed for consumers who prioritise high-quality and professional performance, while also considering sustainability and an affordable price point.

By Veira draws its name from the old Norse languages, meaning “true”- a value we hold at the core of everything we do. It means being transparent about our product claims and ensuring that they are backed by innovation.

We produce everything in our factory in the South of Sweden. Our factory is designed to produce sustainable beauty on a new level thanks to features like a roof covered in solar panels, producing energy that can run 60 households, a water recycling system for the production’s water supply, and circular air condensation equipment. 

We believe that beauty should be truthful, transparent and accessible to everyone.