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Featured products

REPAIR LEAVE-IN CONDITIONER
CURL CONDITIONER
Sale price$9.99
CURL CREAMCURL CREAM
Sale price$9.99
CURL MASQUECURL MASQUE
Sale price$9.99
CURL SHAMPOO
Sale price$9.99
DRY HEAT PROTECTIONDRY HEAT PROTECTION
Sale price$9.99
DRY VOLUME SPRAYDRY VOLUME SPRAY
Sale price$9.99
HEAT PROTECTION SPRAYHEAT PROTECTION SPRAY
Sale price$4.99
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our commitments

Learn more about us, our values and our commitments as a brand.

b corp certification

We are proud to be a B Corp certified business. To become B Corp certified, a business must go through a transparent reviewing process of the impact on its Governance, Workers, Community, Environment and Customers.

Once certified, the score within the five categories is transparently and publicly shared on B Labs official website. As a certification process requires 80 points, are proud to announce to go live with our B Corp certification of 114.3 points.

All our products are manufactured in our own factory in the south of Sweden.

PETA

People for Ethical Treatment of Animals is the world’s largest animal rights organisation. PETA reviews our ingredients to make sure that the products are 100% vegan and not tested on animals. When buying a product from us, you can be 100% sure that no animals were harmed during the process.



our story

By Veira is a Swedish brand founded in 2019. The Veira product range is designed for consumers who prioritise high-quality and professional performance, while also considering sustainability and an affordable price point.

By Veira draws its name from the old Norse languages, meaning “true”- a value we hold at the core of everything we do. It means being transparent about our product claims and ensuring that they are backed by innovation.


We produce everything in our factory in the South of Sweden. Our factory is designed to produce sustainable beauty on a new level thanks to features like a roof covered in solar panels, producing energy that can run 60 households, a water recycling system for the production’s water supply, and circular air condensation equipment. 

We believe that beauty should be truthful, transparent and accessible to everyone.

research-backed ingredients

All our products are made from high-performance ingredients, developed by our own lab.

color protecting formula

Shampoo, conditioners & leave-ins

By Veiras products contain a unique color protecting formula, that keeps your hair shiny and makes your hair color last longer.

piroctone olamine

Scalp Care series

An effective anti-fungal agent that helps
combat dandruff and soothe scalp irritation. It promotes a healthier scalp
environment, reducing flaking and itchiness.

peptides

Pro Growth Serum

Short chains of amino acids that help
strengthen hair at the follicle level, promoting thicker, healthier growth. They support repair and improve hair structure and resilience.

Hydrolized wheat protein

Repair-series

A plant-derived protein that helps
strengthen and repair damaged hair by penetrating the hair shaft and improving
its elasticity. It also adds volume, smoothness, and  shine to hair strands.